Skip to main content

Sailing through a sale

I cannot forget a scene from a short skit on TV, which I saw years before. An old lady is lying on deathbed and doctors have lost all the hopes. At that very time, her daughter-i-in-law whispers something into her ear. The lady instantly gets up, puts her shawl on her shoulder and moves out. When asked about the miraculous words, the daughter-in-law reveals that she had just informed her that there was a sale in the biggest store of the city. Such is the magical power of sale, that one can forget all the worries and run ahead on hearing about a sale.

I remember that in my childhood days, “sales” were not so ubiquitous, as they are now. May be, because those were the days, when the middle size cities had not caught “brand fever”. I remember that in my city there was a unique craze of “Garden Saris sale”, which was organized in a hall rented by the company. My aunts waited for this sale for months together. When the sale was on, it was talk of the town. Ladies finished their household work hurriedly and ran to the sale lest they miss the chance of buying the best saris. Even after it ended, this sale gave ladies a purpose to visit relatives and friends to exchange the views of saris bought from the sale.

On one such occasion, I also accompanied my aunt to watch this sale. There was a heap of synthetic saris on a stage like structure made by joining some tables and ladies were overpowering each other to reach the heap. Those who consider women weak or delicate should at least have watched this sale to see how much strength a woman can show to get a Sari at a discounted price.
I watched a lady pulling one end of a Sari, but feeling as helpless as Dushshasana might have felt pulling Draupadi’s Sari. Finally it turned out that there was another woman at other end of the Sari pulling it with equal force. Both women were not ready to give up until they were stopped by the salesman by offering other Saris.

This type of struggle is not uncommon in a sale even today. Once, in a Sale of branded garments, a friend of mine spotted a pair of jeans at 50% discount for her son. No sooner than she had touched it, another lady came and grabbed the jeans and proceeded to try room pulling her son. When the boy came out, it was evident that the dress was too tight for him, but when the lady saw my friend still hoping for her to leave it being totally misfit for his son, the woman took no chances and headed straightway to the billing counter with the dress her son might have put off with great difficulty. Such is the fear of losing a great deal that many a times people end up buying something totally useless for them.  The lesson I have learnt from this is; if you find something worth buying in a sale, hold it tightly at the first sight. Don’t even loosen your grip as somebody might snatch it from you.

The saying “ Vasudhaiva Kutumbakam” seems so true, when you see that the craze of sale can be seen all over the world. Though not to the extent of pulling and snatching, but the buyers running around the store under a stress not to miss a great deal can be seen in every part of the world.
During my US visit, I found out that a leading brand of ladies purses was allowing limited entry at a time in its store (where sale was on, off course!). I was not intending to enter knowing that it was an expensive brand, but while I was watching the queue outside the store, a salesgirl came out and distributed coupons of 50% off, over and above the discounted price. Now how can a lady not enter a showroom however expensive it might be, with a 50% off coupon (that too on discounted price) in her hand? When I entered the store, I understood the reason behind the limited entry into the store. The buyers had gone into frenzy to find this fortuitous discount and running throughout the store under the fear of missing a great deal. Seeing them, I too felt a psychological pressure that by not buying a purse, I am going to miss a lifetime opportunity. Finally I found solace after buying a purse at one third of its original cost, but still at least three times the cost of a decent purse in India.

Such is the irony of sale that even after buying something out of your budget; you feel that you have actually gained something.

But purchasing in a sale is always a pleasure, be it in USA or in nearby Sabzi Mandi (Vegetable Market). Yes, you read it right! I am talking about a sale in Sabzi Mandi. There is a weekly Sabzi Mandi  in one of my neighbouring localities. Though I never like buying vegetables, but visiting this mandi is fun as it has a “sale” factor. As it is a temporary Mandi, sellers do not prefer to carry the remaining stock back with them at the end of the day and therefore sell it at a throw away price. Once, when we had finish with our shopping of vegetables, a tomato vendor started calling,” Tamatar 10 rupaye kilo!” ( Tomato at 10 Rs. Per Kg).  The announcement of the vendor, who had been selling the same tomato at Rs. 20 per kg before one minute, forced all the buyers to rush to his counter causing the stock to finish within 5 minutes.  To a person watching from outside, it might have seemed that people were rushing having learnt about the arrival of some celebrity. Though I had already bought two kg tomatoes before, I could not resist buying one more kg in this sale. This type of mad rush for the sale of tomato, peas etc. is common at the closing hours of this weekly mandi. What a pleasure to hear an unexpected sale being announced in the middle of shopping! So, if you have limited budget, but want to have the joy of shopping in a sale, this Sabzi Mandi is a great option.

In today’s age of E-commerce, rather than going to a store to explore a sale, the sale comes to your doorstep mobile phone/laptop. Every day, your mobile message inbox/e-mail account is flooded with irresistible offers on each and every product under the Sun. It’s good that you do not have to participate in tug -of- war with other buyers, though each time before ordering something on the net, I face this tug-of –war like situation with my kids, who are trying to snatch the tablet from my hand to add some additional items in the purchase order. But at the same time, it feels great to shop at home with peace of mind without envying a co-shopper getting a better deal or worrying for your fuming husband waiting impatiently outside the store. When finally I finish my order after reaching an agreement with the kids, my husband is suddenly disturbed from his TV spree by an SMS alert and shouts, “What have you ordered using my credit card?”  But we are too overjoyed to bother about his question. After all, the credit card bill has to be paid once in a month, why to spoil the joy of 24X7 shopping with lots of Coupons and cashback being offered over and above a bargain price for the fear of bill?

Sorry for the abrupt ending, but I have to discontinue writing, as the pop up window appearing on my lap top screen, offering a special discount on all the items valid for today only is forcing me to stop writing and click the window to start shopping!

This post is a part of the Shop, only to Save More! Activity by in association with


  1. this is real truth of today .every body in this race

  2. Ha Ha! So what did you shop today?!!!
    Wonderful offers on Sale- that's the psychological feeling. But, some products are so costly even after applying the HUGE discount! Still, we buy as we feel we are getting them on a bargain! :)
    Nicely written, Ratna!

  3. Thanks Anita! Very true that some products are so costly even after discounts! Like the purse I bought in US! I am never going to buy such an expensive purse in India! Your encouraging words are always motivate me. Do keep in touch!

    1. Hey! Thanks Ratna :) Your words motivate me too :)

  4. Yep, sales do actually make you do wasteful purchasing. And these days, there are sales always going on in some name or another :).

  5. Thanks Rachna for visiting my blog!

  6. Is purchasing always a pleasure? I don't know.

  7. My point was, how there is a mad rush to purchase anything in the name of sale! Though I am making fun of craze for sale, I admit that I also get tempted to purchase unnecessary things in the name of sale!

  8. The word 'SALE' has a concealed meaning. I was getting my 8th grader do Maths, where a question stated: the shopkeeper increased the CP by x% to a new MP and then gave a discount of y% for SALE. So what is the profit of the shopkeeper?
    Glad children are taught all this so young. :)

  9. Ha ha ha! Indrani, these days you can find kids trying to convince the goods which they find very cheap on sale! Thanks for visiting my blog.

  10. nice post

    Flipkart HDFC Bank Offer January 2018:Somewhere I had read that nothing comes free in this world. But HDFC and Flipkart have proved this wrong. If you are a credit card holder of HDFC bank then you are going to get a most amazing shopping experience. HDFC has tied up with Flipkart to give.
    Flipkart Credit Card Offers,hdfc credit card offers on flipkart 2017,
    flipkart citibank offer 2017,
    icici flipkart offer 2017,
    flipkart upcoming offers on mobiles,
    flipkart hdfc offer terms and conditions,
    sbi flipkart offer 2017,

    Flipkart CashBack Offers-SBI, HDFC, ICICI, Citibank Cards&Flipkart HDFC Cards Offers"
    flipkart bank offers,flipkart cash back coupons,flipkart offers 2018,flipkart coupons 2018,flipkart cashback offers 2018,flipkart cashback offers,flipkart cash back offers,flipkart cashback coupons,flipkart cashback,Flipkart Cashback Offers,Flipkart Bank Offers,Flipkart Deals 2018, flipkart upcoming offers on mobiles, hdfc credit card offers on flipkart 2018 flipkart sbi offer big billion day, flipkart hdfc offer, flipkart hdfc offer august 2018 sbi flipkart offer 2018 flipkart icici offer

    Flipkart Cashback Offers||Flipkart Bank Offers||Flipkart Deals 2018||flipkart upcoming offers,"
    "Flipkart Cashback Offers || Flipkart Bank Offers || Flipkart Deals 2018 ||" "flipkart upcoming offers on mobiles, hdfc credit card offers on flipkart 2018, sbi credit card offers on flipkart today, flipkart hdfc offer terms and conditions, sbi flipkart offer 2018, flipkart cashback phonepe, flipkart hdfc offer august 2018, flipkart icici offer

    "cashback,vouchers,coupons,discounts,offers,deals,promo codes,&Cashback Offers"
    "cash back coupons "Coupons, Discounts & Offers on 1500+ Shopping Sites in India. Get Extra Cashback Everytime You Shop Online using Coupons of Amazon, Flipkart, Tata CLiQ, Nykaa etc."cashback, vouchers, coupons, discounts, offers, deals, promo codes,Coupons, Promo Codes & Cashback Offers

    Offersable - Cash Back Offers | Discount Coupons | Bank Offers | Promo Codes.
    Find best Discount Coupons, Cashback Offers, Hot Deals Bank Offers for all major e-commerce stores in the India

    Amazon cashback offers 2018Cashback Deals with sbi,hdfc,icici,axis banks,credit&debit card,
    Amazon Cashback Offers 2018 Upto 65% Cashback Deals, AMAZON CASHBACK OFFERS 2018, DISCOUNT COUPON OFFERS 2018, Amazon cashback offers with sbi hdfc icici axis banks credit&debit card offers more. amazon cashback offers2018,amazon india cashback,amazon offers on mobiles,amazon cashback2018,amazon offers 2018

    cashbackoffer amazon coupon code| amazon coupon promo code| amazon offer coupon code|
    amazon coupon code| amazon coupon promo code| amazon offer coupon code

    Travel Coupons, Offers: Flights, Hotels, Bus Promo Codes


Post a Comment

Popular posts from this blog

My Sweet Childhood Memory

There are some childhood memories which we can never forget. one such memory very close to my heart is the marriage ceremony of my doll, which became a grand family event. please go through my Hindi story based on one of my sweetest childhood memory ; my Hindi story published in online Hindi magazine . Please go through the link below to read the story:

Gudiya Ka Byah


I was in an extremely bad mood. As I entered home after a bad day in the office, I found the kids fighting; and acting as an arbitrator in their fight was the last thing I wanted to do at that moment. While I was fuming at my kids, the housemaid came with intimation for two days leave which acted as a catalyst to my anger. Since the maids enjoy certain privileges, and cannot be scolded, I started finding faults with my children and husband to give vent to my anger.  When I returned to my room I was considering myself as the most dejected soul and the most stressed person on earth. To show everyone that I was not in a mood to talk, I picked up the magazine section of a newspaper, in which an article about happiness caught my attention. It said that one should try to derive pleasures from little things in life. So how can one get little pleasures in day to day life? I started to recall the instances that give me pleasure. Here is the compilation of few such moments, which have given me …


My sister was telling me how her neighbor was in fits of blues, as her daughter’s name did not figure in the draw of lots for admission in nursery class, held by the most prestigious school of the city.She told me that the mother was literally in tears cursing her hard luck and was now on a wild-goose chase for some powerful approach to secure a seat for her daughter.But as my sister told her, these days it is almost impossible to secure admission in a good school through any approach, and it is purely your good luck that can get your child’s name selected through lottery.My sister said, “Now it is very difficult to get a child admitted, earlier times were better, when the child was judged through an admission test.” This reminded me of my experiences during the admission of my children.Were those times better? I began to recall.

For the admission of my daughter, around 11 years ago, we had applied for two of the best schools of Shimla, the city we were posted in.We were quite nervous…


“Mom! It’s your marriage anniversary! “My daughter was bubbling with enthusiasm. “How should we celebrate it? I want to make it your most memorable anniversary!” She said. I smiled as I told her,” I appreciate your spirit, beta! But I don’t think you can break your own record by making it more memorable.” She looked puzzled as I started telling her how as a 4 month old; she had made our second marriage anniversary memorable.
As I said, it was our 2nd marriage anniversary. We (my husband and I) had decided to celebrate it privately with the new member of our family, who was the centre of our attention for the past four months.
After taking a stroll at The Mall Road, Shimla, we chose a decent, budget restaurant on Mall Road to have dinner (That was the most we could afford before fifth pay commission pay hike). We entered the restaurant proudly carrying the cutest child on earth (as new parents we didn’t know that all the parents find their child the cutest).  My daughter looked little unc…

A surprise birthday party sans surprise element

Once upon a time the celebrations of my daughter’s birthday were so simple! Ordering a cake cooking few dishes, decorating home and entertaining the tiny guests! That was the time until this bug of surprise birth day party bit our family!
Few years back I axed my own feet by deciding to surprise my daughter on her birthday. Yes, we had a blast at midnight. I brought the cake in the evening, and was able to hide it behind loads of utensils and vegetables in the already overloaded fridge. At 12:00 AM sharp, we entered her room playing the happy birth day song! She was surprised!   We brought her to the drawing room where the cake was waiting along with a pretty dress as a birthday gift! In short, the surprise birthday party was a great success and our daughter was very happy and thankful to us as evident from her face.
But wait! The story does not end here; rather what followed this party is what I want to tell you!
After this surprise party, my daughter (along with her father and brother)…


“Oh my God! I am having severe headache!” I said to my husband, getting up from the bed. He was quick enough to jump to the conclusion,” It is because you were reading till very late last night! How many times I have told you to sleep early!“ Now, this was not what I was expecting from him. I was just sharing my pain, and even though he was generous enough to investigate and point out the reason, it was in no way going to relieve me from pain. I started thinking, why this happens? When we share our pain with someone, in return people start analyzing the cause of suffering, mostly concluding that it’s our own fault.
My mother is a glaring example of this. Whenever I complain of some illness, in addition to getting worried, she is quick enough to find the reason and prove that I am the one who should be blamed for it. In my childhood days, I was very much prone to throat infection. Every time I had throat infection, Mummy would attribute it to the curd or ice cream, which I might have ea…

U R IN A QUEUE_ _ _ _

I was waiting eagerly with my son. The waiting hours seemed to be too long, but finally we had a sigh of relief. Our wait was over! My husband and daughter were proudly coming to us with their prized possessions in hands. Don’t get me wrong! They had not completed any marathon and returning with prizes! Actually they had been standing in the queue to buy the books for my daughter. The school had authorized only one shop to sell the books and there were many parents like us who had waited up to last day to buy the books and now paying the price by standing in the so called queues consisting of unruly crowds pushing each other in order to reach the counter. Standing in queue is a pain, but when your turn comes, you feel like a winner. As I recall my memories regarding queues, each of them leaves a smile on my face. ·During my school and college days, buying movie tickets was a great achievement as multiplex culture had not come and online booking was not even imagined of.  To watch a mov…


A man, having been chased by an insurance agent for months together, slapped him so hard that the agent fell on ground. The man got worried and rushed to help him get up. The agent got up, dusted off his cloths and came smiling to the man, saying,” mazaak chhodiye sahib! Ab to insurance karwa leejiye! (No more kidding sir! It’s time you got your insurance done!)”
I had read the above joke during my school days, but was able to understand it in its true sense only when I started with my job. Elders say if you work hard, you would get success, money, fame etc.; what they don’t tell you is that there is one more thing which comes free with a decent job, the ever-chasing insurance agents!
After marriage, boasting about my financial knowledge which I had acquired through financial columns in newspapers cost me a lot, as it made my husband believe that I would be the right person to face the insurance agents (or maybe he pretended so, to get rid of this ever chasing species)
Boasting about my …


I had some vague idea about blogging but had never thought that I could enter this beautiful world! I always had an urge to write. As a child, I wrote some poems also, but don’t know why and how I quit writing. During the study of Engineering and subsequently landing upon a so called prestigious government job, the urge to be a writer was hidden somewhere. As writing noting on official files do not require any creativity, so the only sign that I was a creative person inside was the sense of humour displayed by me in witty conversation with my kids or the funny parodies I made to inspire them to eat their food or brush their teeth.  Also, during official functions, I was tired of giving welcome speech and vote of thanks, as I was considered the most suited for this work, but never took seriously the appreciation I got for it. After some years, when the children were old enough to provide me with spare time to write, I again ventured into writing from the spare time left from office and f…